Trade Marketing Lead – Drive Retail Growth, Regional Strategy & Great Perks

If you’re ready to advance in your marketing career, this Trade Marketing Lead position might be just what you need. This opportunity is with a global consumer goods company offering a full-time contract. While the exact salary is not disclosed, the role offers excellent growth prospects, frequent travel, and exposure to regional strategy development and execution.

Day-to-day Responsibilities

As Trade Marketing Lead, you’ll be strategising and executing campaigns that improve sales and grow brand presence across the region. Your daily role will involve developing trade marketing strategies, working closely with internal teams, and analysing performance metrics.

You’ll coordinate with sales, marketing, and supply chain departments to optimise market position. Expect to monitor marketing activities, identify areas for improvement, and ensure seamless delivery of initiatives. This position values excellent analytical and communication skills.

Regional travel will be regular, enabling cross-market learning and consistent communication with key stakeholders. Your insight will be crucial for market adaptations.

The focus on analytics ensures that marketing decisions are always data-driven, aiming for measurable uplift in market share.

Upsides of This Position

Firstly, you get to boost your trade marketing credentials at a multinational company. The hands-on regional exposure brings valuable experience for future career moves.

Secondly, the collaborative and analytical work environment means your voice will be heard, and your suggestions can directly impact sales performance.

Drawbacks to Consider

Frequent travel can be demanding and might affect your work-life balance at times, especially if you prefer static daily routines.

The pace is fast, with continuous targets to meet, meaning it may not suit those looking for slower-paced work.

Final Verdict

Overall, the Trade Marketing Lead position is excellent for ambitious professionals wanting to grow within an international setting. The pros far outweigh the cons, especially if you thrive on new challenges, travel, and strategising.